Drop 001: What to Expect

We're doing this the right way, not the fast way.

Drop 001 is six pieces: three tees, two hoodies, one crewneck. Every piece is pre-order only. We're not sitting on inventory we don't know will move. We're not guessing. If you pre-order, it gets made.

Why pre-order? Because brands that carry inventory end up making decisions based on what they have sitting in a warehouse, not what the culture actually wants. Pre-order lets us make exactly what sells and put the margin back into the next drop instead of a storage unit.

Timeline: Pre-orders close when units are sold out or at the end of the drop window. Production runs 6-8 weeks. You get tracking when it ships.

Sizing: Oversized is intentional. The tees run big. If you want a closer fit, size down one.

That's it. No hype mechanics, no fake countdown timers, no manufactured exclusivity. Just real product, real story, real limits.